Director of Marketing

📋 Description

• Own and evolve the overall marketing strategy across growth, lifecycle, brand, content, and
• Lead analytics and reporting on channel performance and customer behavior.
• Develop understanding of target customers; optimize journey from discovery to advocacy.
• Oversee paid media, SEO, and growth channels; optimize CAC, ROAS, LTV.
• Oversee e-commerce and digital conversion (landing pages, checkout, journeys).
• Build playbooks to scale marketing across multiple locations.

🎯 Requirements

• 8+ years marketing experience; team leadership experience.
• Experience in consumer-facing, multi-location, DTC, e-commerce, wellness, hospitality, or
• Strong understanding of the full customer funnel and lifecycle marketing.
• Significant e-commerce experience (landing pages, checkout flows, journeys).
• Broad expertise across performance marketing, lifecycle/CRM, brand, content, social, and organic
• Experience launching/scaling multiple markets or locations.

🎁 Benefits

• Target total cash CAD 132K–174K.
• Base CAD 110K–145K.
• Annual bonus up to 20%.
• Equity eligibility for right candidate.
• Remote work flexibility around the world.
• Flexible hours 8:00 AM–7:00 PM.