Director of Marketing

📋 Description

• Own and evolve marketing strategy across growth, lifecycle, brand, content, and community.
• Lead analytics, reporting, and visibility into CAC, ROAS, LTV, and funnel metrics.
• Understand target customers and optimize journeys from discovery to advocacy.
• Oversee paid media, SEO, and growth channels to optimize CAC and conversions.
• Build scalable playbooks for launching/scaling in multiple locations.
• Identify new channels, audiences, offers, partnerships, and creative concepts.

🎯 Requirements

• 8+ years in progressive marketing roles with leadership experience.
• Experience in consumer-facing, multi-location, DTC, e-commerce, wellness, hospitality, or
• Strong understanding of the full funnel: acquisition, conversion, retention, lifecycle, LTV.
• Significant e-commerce experience including landing pages, offers, checkout flows.
• Expertise across performance marketing, lifecycle/CRM, brand, content, social, and organic growth.
• Experience launching/scaling multiple markets/locations.

🎁 Benefits

• Target total cash CAD 132K–174K; base CAD 110K–145K.
• Annual bonus up to 20% and equity for the right candidate.
• Remote work flexibility around the world.
• Flexible hours 8:00 AM–7:00 PM.
• 15 paid vacation days and 3 paid wellbeing days per year.
• Annual team retreat and wellbeing-oriented environment.