Director of Marketing

📋 Description

• Own and evolve the marketing strategy across growth, lifecycle, brand, content, and community.
• Lead analytics and reporting for channel performance and CAC/ROAS/LTV.
• Develop customer insights to optimize the full journey from discovery to advocacy.
• Oversee paid media, SEO, and growth channels; optimize CAC and conversion.
• Build systems and playbooks to scale marketing across multiple locations.
• Lead, coach, and develop the Marketing team and manage external partners.

🎯 Requirements

• 8+ years in progressive marketing roles with leadership experience.
• Experience in consumer-facing, multi-location, DTC/e-commerce, wellness, hospitality, or
• Strong understanding of the customer funnel: acquisition, conversion, retention, LTV.
• Extensive e-commerce experience including landing pages and checkout flows.
• Expertise across performance marketing, lifecycle/CRM, brand, content, social, and organic growth.
• Proven leadership and ability to scale teams across locations.

🎁 Benefits

• Remote work flexibility around the world.
• Annual vacation and wellbeing days; team retreat.
• Equity participation available; opportunity to work with major brands.
• Competitive compensation with performance bonus potential.
• Flexible working hours and access to wellbeing initiatives.