North AmericaFull TimeMarketing
Remotely
b2bsales enablementdigital healthhealthcaregtmpricingb2cproduct positioning
Job Description
📋 Description
- Define and lead the product marketing strategy and priorities across a broad portfolio.
- Establish clear product positioning and messaging frameworks for GTM.
- Translate market insights into compelling portfolio narratives and value propositions.
- Develop sales and marketing enablement materials to support demand generation.
- Lead go-to-market for new products, features, and business-model changes.
- Build and develop the product marketing organization and scalable operating models.
🎯 Requirements
- 12+ years in marketing with substantial leadership in product marketing (B2B/B2C or D2C).
- Strong B2B2C or platform experience with multiple audiences.
- Proven track record in product marketing strategy, operating models, and launches.
- Ability to influence roadmaps, packaging, and pricing without owning product management.
- Strategic thinker with hands-on execution; connecting positioning, enablement, launches, and
- Experience in healthcare or regulated multi-stakeholder industries preferred; excellent executive
🎁 Benefits
- Base salary: $215,000–$225,000 annually.
- Performance bonus eligibility in addition to base compensation.
- Comprehensive benefits package; flexible vacation policy.
- 80 hours of paid sick/safe/caregiver leave annually.
- Remote work opportunity open to candidates across the United States.
- Career development and leadership growth opportunities.
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