Director of Marketing

📋 Description

• Own and evolve overall marketing strategy across growth, lifecycle, brand, content, and community.
• Lead marketing analytics and reporting with visibility into channel performance and customer
• Understand target customers to improve the full customer journey from discovery to advocacy.
• Oversee paid media, SEO, and growth channels; optimize CAC, ROAS, conversion, and LTV.
• Oversee e-commerce and digital conversion, including landing pages and checkout flows.
• Develop playbooks to scale marketing across multiple locations and align with inventory and

🎯 Requirements

• 8+ years of progressive marketing experience with team leadership.
• Experience in consumer-facing, multi-location, DTC/e-commerce/wellness/experience-led business.
• Strong understanding of the customer funnel and lifecycle marketing.
• Significant e-commerce experience including landing pages, offers, and checkout flows.
• Broad expertise across performance marketing, lifecycle/CRM, brand, content, social, and organic
• Experience launching or scaling multiple markets/locations.

🎁 Benefits

• Remote work flexibility around the world.
• Base salary CAD 110K–145K; target total cash CAD 132K–174K; annual bonus up to 20%; equity for
• Flexible working hours 8:00 AM–7:00 PM.
• 15 paid vacation days and 3 paid wellbeing days per year.
• Annual team retreat and wellbeing-focused environment.
• Unlimited complimentary classes for you, family, and friends.