Chef de projet CRM & Engagement H/F

📋 Description

• CRM strategy for Mobile Engagement, with email synergies
• Activation scenarios: lifecycle, opt-ins, retention, upsell
• Manage CRM-owned campaigns: briefs, planning, analysis
• Coordinate Mobile Engagement CRM projects: push, in-app, geolocation
• Data governance: KPIs, performance, optimization
• Define governance, rules, prioritization, and planning

Qualifications

• Experience in CRM, lifecycle management, retention, or marketing automation
• Omnichannel activation: email, push, in-app
• Strong digital mindset; mobile activation (push, in-app, wallet, geolocation)
• Data literacy: KPIs, reporting, optimization recommendations
• Ability to scope, coordinate, and drive cross-functional topics

🎁 Benefits

• Dynamic communities and Meet Ups
• Training and career development opportunities
• Sports and festive events
• Mobility package to support sustainable transport
• Latest-gen phone provided