Director of Marketing

📋 Description

• Own and evolve marketing strategy across growth, lifecycle, brand, content, and community with
• Lead marketing analytics and reporting on channel performance, customer behavior, acquisition
• Develop deep understanding of target customers to improve journeys from discovery to advocacy.
• Oversee paid media, SEO, and other growth channels; optimize CAC, ROAS, conversion, and LTV.
• Oversee e-commerce and digital conversion: landing pages, offers, booking journeys, mobile
• Build scalable marketing playbooks for launching/scaling new locations; align investment with

🎯 Requirements

• 8+ years of progressive marketing experience; proven ability to lead and develop a team.
• Experience in consumer-facing, multi-location, DTC, e-commerce, wellness, hospitality, or
• Strong understanding of the full customer funnel: acquisition, conversion, retention, lifecycle
• Significant e-commerce experience: digital conversion, landing pages, offers, checkout flows
• Broad expertise across performance marketing, lifecycle/CRM, brand, content, social, and organic
• Experience launching/scaling multiple markets/locations.

🎁 Benefits

• Target total cash compensation of $132K–$174K CAD.
• Base salary of $110K–$145K CAD.
• Annual performance bonus up to 20%.
• Equity participation available for the right candidate.
• Remote work flexibility around the world.
• Flexible working hours between 8:00 AM and 7:00 PM.