North AmericaFull TimeMarketing
Remotely
automationaidatacontentpersonalizationemailsegmentationpush
Job Description
📋 Description
- Lead NerdWallet’s owned-channel growth strategy across email, push, newsletters, and emerging
- Build engagement infrastructure: data architecture, segmentation, personalization, and automation
- Drive customer acquisition, retention, and engagement through an integrated go-to-market approach.
- Architect launch strategies for new branded financial products, starting with NerdWallet Savings.
- Collaborate with GMs, Data, Product, Design, and Communications to align objectives and measure
🎯 Requirements
- 10+ years of progressive leadership across growth, marketing, or data-driven customer engagement in
- Deep expertise in owned-channel strategy and the data/automation stack to scale channels.
- Proven track record of improving acquisition, engagement, retention, and lifetime value through
- GM-level accountability experience or close partnership with product/business leaders for GTM
- Strong analytical foundation translating data into clear strategies and priorities.
- Experience building scalable systems and applying AI/automation to engagement at scale.
🎁 Benefits
- Industry-leading medical, dental, and vision plans
- Flexible vacation, holidays, and company shutdown
- New Parent Leave and mental health support
- Paid sabbatical after 5 years
- Wellness stipends, device and wifi stipends, and home office subsidies
- Volunteer time off and charity matching
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