Director of Marketing

📋 Description

• Own and evolve marketing strategy across growth, lifecycle, brand, content, and community
• Lead marketing analytics and reporting with visibility into channel performance and customer
• Oversee acquisition, conversion, retention, and LTV to drive revenue growth
• Build scalable marketing systems, playbooks, and processes for multi-location expansion
• Lead, coach, and develop the Marketing team while managing external partners

🎯 Requirements

• 8+ years of progressive marketing experience with team leadership
• Consumer-facing, multi-location, DTC/ecommerce, wellness, hospitality, or experience-led background
• Strong understanding of the full customer funnel and CAC/ROAS/LTV metrics
• Experience launching/scaling multiple markets or locations
• Budget management and decision-making based on performance
• Proven people leadership and ability to build high-performing teams

🎁 Benefits

• Target total cash compensation of CAD 132K–174K
• Base salary CAD 110K–145K
• Annual performance bonus up to 20%
• Equity participation available
• Remote work flexibility
• Flexible working hours