Director of Marketing

📋 Description

• Own and evolve marketing strategy across growth, lifecycle, brand, content, and community.
• Lead marketing analytics and reporting for channel performance and customer behavior.
• Drive customer journey from discovery to advocacy with insights.
• Oversee paid media, SEO, and growth channels to optimize CAC/ROAS/LTV.
• Lead e-commerce and digital conversion across pages, offers, and checkout.
• Build playbooks to scale marketing across multiple locations.

🎯 Requirements

• 8+ years in progressive marketing, with team leadership.
• Experience in consumer-facing, multi-location, DTC/e-commerce or wellness.
• Strong understanding of funnel: acquisition, conversion, retention, LTV.
• Significant e-commerce experience: landing pages, offers, checkout journeys.
• Broad expertise: performance marketing, lifecycle/CRM, brand, content, social, organic growth.
• Experience launching/scaling multiple markets or locations.

🎁 Benefits

• Target total cash CAD 132K–174K; base CAD 110K–145K.
• Annual bonus up to 20%; equity for right candidate.
• Remote work flexibility around the world.
• Flexible hours 8:00–19:00.
• 15 paid vacation days; 3 paid wellbeing days yearly.
• Annual team retreat and wellbeing-focused environment.