Senior Manager, Brand Experiences

📋 Description

• Lead the Brand Experience in New York, turning the flagship into a cultural hub
• Ideate and deliver in-store activations, events, and experiences
• Partner with Retail, Brand, Creative, PR, Merchandising, Store Ops, and Digital
• Build authentic local relationships with creators, organizations, and communities
• Own the experiential calendar and cross-functional execution
• Develop go-to-market strategy for each experience and measure impact

🎯 Requirements

• 6-8 years in experiential marketing, events, brand partnerships, or community-focused roles
• Strong cultural intuition and ability to translate signals into brand experiences
• Experience designing and executing IRL brand experiences, ideally with a retail component
• Proven track record in community building and NY cultural connections
• Excellent communication and cross-functional project management
• Hybrid work experience and ability to manage budgets, timelines, and vendors

🎁 Benefits

• Hybrid work from Glossier NY office
• Competitive compensation and benefits package
• Opportunity to shape a flagship into a cultural destination