Paid Advertising Strategist

📋 Description

• The Paid Advertising Strategist owns execution, performance, and growth of campaigns within their
• They work with account leadership to evolve strategy within the broader media mix.
• Responsible for reporting, optimizations, client communication, and keyword research, ad copy, bid
• Provide insights and forward-thinking strategy to clients and understand the service’s levers to

🎯 Requirements

• 2-3 years of digital marketing experience; 1-2 years in an agency setting
• 2-3 years hands-on with at least 2+ paid advertising channels
• Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and others
• Campaign development and optimization: bid optimization, keyword research, ad copy, strategy
• Proficiency with Google Analytics and Office suites
• Strong communication, project management, and client-facing presentation skills

🎁 Benefits

• Collaborative culture with a focus on diversity and inclusion
• Opportunity to leverage AI technologies to enhance processes
• Ongoing testing roadmaps and performance-driven incentives