Growth Marketing Manager- Rapid Genomics Genotyping Solutions

📋 Description

• Develop and execute integrated marketing campaigns across genotyping products
• Deliver full-funnel multichannel campaigns (digital, email, content, events)
• Lead nurture streams to move leads through the funnel efficiently
• Drive go-to-market for product launches with cross-functional teams
• Plan tradeshows and events, including logistics and collateral
• Collaborate with Sales and Product Management for messaging alignment

🎯 Requirements

• Experience in B2B marketing in life sciences or healthcare tech
• Familiar with demand gen, lead nurturing, sales enablement
• Comfort across a broad product portfolio and multiple projects
• Strong prioritisation and cross-functional collaboration
• Growth mindset and data-driven improvements
• Experience with marketing automation/CRM (HubSpot, Salesforce) and Asana

🎁 Benefits

• Voice of Customer insights and KOL engagement for GTM strategies
• Regular updates, dashboards, and cross-team transparency
• Content creation for case studies, sell sheets, assets
• AI-assisted scaling of marketing execution