Brand Manager, Innovation

📋 Description

• Lead innovation from early-stage ideas to commercialization and in-market learning.
• Translate consumer needs and market insights into differentiated products.
• Shape opportunities, develop concepts and business cases for Bobbie’s growth.
• Partner cross-functionally to balance desirability, feasibility, and viability.

🎯 Requirements

• 4–5+ years in Brand Management, Innovation, NPD, or related CPG roles
• Experience launching new products from concept to market
• Strong consumer, analytical, and commercial instincts
• Proven ability to lead cross-functional initiatives in ambiguity
• Builder mindset with strategic thinking and curiosity

🎁 Benefits

• Competitive stock options
• 401k with employer match
• Medical, dental, and vision insurance 100% covered
• US-based remote work model
• Flexible Time Off policy and paid holidays
• Parental leave and other family benefits