(Senior) Brand Manager, Derm, Immunology
AbbVieTaipeiFull TimeMarketing
Remotely
digital marketingbrand managementpharmaceutical marketingimmunologymulti channelp&lroistrategic brand planning
Job Description
📋 Description
- Lead patient experience insights across Brand and In Field Team to develop the Patient Journey and
- Collaborate with Brand Team and In-Field Team to identify target segments, determine brand
- Develop a robust Patient Journey with cross-stakeholder input and propose strategic objectives for
- Ensure all marketing activities and materials align with Brand Story and objectives across channels
- Lead development of marketing inputs to Strategic Brand Plan and coordinate short/long-range
- Monitor brand KPIs, manage budget and brand P&L, track ROI for marketing activities.
