Senior Demand Generation Manager

📋 Description

• Own the demand generation strategy and performance across paid, earned, and owned channels
• Manage digital media budgets, pacing, and channel allocation based on CPL, CPA, conversion rates
• Develop localized demand generation strategies that account for market conditions, seasonality
• Plan, launch, manage, and optimize full-funnel campaigns across Google Ads, Microsoft Ads, Meta
• Partner with agencies and vendors to ensure effective campaign execution, accountability, budget
• Build and optimize lead nurturing and marketing automation workflows, including lead routing

🎯 Requirements

• 5+ years of experience in demand generation, performance marketing, digital marketing, or a closely
• Proven experience managing digital agencies, external vendors, and paid media investments.
• Demonstrated experience planning, launching, and optimizing campaigns across Google Ads, Microsoft
• Working knowledge of SEO, Conversion Rate Optimization (CRO), Google Analytics 4 (GA4), Google Tag
• Experience with marketing automation platforms, CRM systems, lead-routing integrations, and
• Strong analytical capabilities and advanced Excel skills, including pivot tables, VLOOKUPs

🎁 Benefits

• CAD $120,000 annual base salary.
• Performance-based annual bonus opportunity of up to CAD $50,000.
• Comprehensive health and dental benefits.
• Paid vacation and company holidays.
• Remote work flexibility.
• Professional development opportunities.