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Job Description
Knak is a mission-driven company
Why? Because our time is limited, our competition is fierce, and our margin for error is small. For us to have the greatest impact on the world, we need to be laser focused on our core mission, which is…
Empowering people to be creative.
That’s why Knak exists.
We are a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy to use creation platform.
Our industry leading SaaS solution is built by Marketers, for Marketers. We know that it’s the small things that make the biggest impact and that emails and landing pages are where the rubber hits the road when it comes to Marketing Automation. We change the way Marketers work by making them more efficient, while improving conversion rate of their campaigns and helping them stay on brand.
Oh, and we have a bit of fun while doing it, too!
AI made everyone a creator. It didn’t make anyone a producer.
Every enterprise marketing team on the planet just got faster at making things. AI drafts the copy, generates the image, spins up ten variants before lunch.
Then it all stops in the same place.
Someone still has to actually build the thing. Keep it on brand. Localize it into nine languages. QA it across forty email clients. Get legal to sign off. Push it into Marketo or Eloqua without breaking the template. That work didn’t get faster. It got busier.
That’s the production layer. That’s where Knak lives.
Uber, Stripe, Meta, AWS and Nvidia use Knak to produce the campaigns their customers actually see. We started with email. We added landing pages. Mobile messaging — SMS and RCS — ships this September, and more channels are on the roadmap. Underneath all of it, we’re putting AI agents to work inside the production process.
So: the product is expanding, the buyer set is expanding, and the category we’re building doesn’t have a name yet in most marketers’ heads.
That’s our job!
The role
This is the first hire into a product marketing function we’re rebuilding from the ground up. Reporting to the VP of Product Marketing, you’ll drive product marketing for the entire portfolio, not a slice of it.
The three most important things we need someone to drive at the moment:
- Messaging and the product marketing content that sells it. Build the narrative for what Product is shipping, and the decks, pages, and stories for the people who need to hear it.
- Launches. Run them end to end, across Product, Sales, Enablement, and Marketing, to drive pipeline, adoption and revenue.
- Customer marketing. Drive marketing to the enterprises we’ve already won, so they adopt more, buy more, and stay.
We’re hiring at either the Product Marketing Manager or Senior Product Marketing Manager level. Show us what you’ve done and we’ll size the role to it.
What you’ll own
Build the narrative and the content that carries it
You’ll sit close enough to the PMs across email, landing pages, mobile messaging, integrations, and AI to shape the story early.
- Develop messaging across the portfolio that resonates with target buyers, and that a competitor couldn’t paste onto their own website.
- Create content that carries the messaging: pitch decks, one-pagers, battlecards, demo narratives, web copy, product videos, customer stories
- Talk to customers regularly. Steal their words. Use them.
- Keep a working point of view on the competitive set and where the market is heading
Run launches that change what people do
A launch that generates a blog post and a Slack message isn’t a launch. You’ll own the whole arc, from the brief to the number.
- Own go-to-market for new products and features, end to end
- Set launch tiers so a template tweak and a new channel don’t get the same treatment
- Get Sales, CSMs, and Enablement genuinely ready — training, plays, objection handling, discovery questions
- Report on what happened: adoption, attach rate, pipeline, win rate. Then fix what didn’t work.
Grow the accounts we already won
Large enterprises are our sweet spot, and most of them use a slice of what we can do for them. You’ll build the customer marketing motion that changes that.
- Build campaigns to our installed base that drive adoption, expansion, and retention
- Arm CSMs and Sales with the plays, proof, and content to run expansion conversations without waiting on you
- Introduce Knak to the marketers a new channel brings with it — mobile messaging and landing pages pull in people who’ve never touched our email builder
- Turn customer wins into proof: stories, benchmarks, and stats a champion can carry into their own business case
What year one looks like
First 90 days. You know the product, the buyers, and the top ten accounts cold. You’ve talked to at least fifteen customers. You’ve shipped messaging for one product area that Sales is already using in live deals.
By six months. You’ve run a full launch end to end and can point to what it moved. Enablement for your product areas is something Sales asks for rather than something you push.
By twelve months. Customer marketing is a running motion, not a project. Expansion pipeline from the installed base is measurably up, and you own a number you’re proud to report.
Who you are
- 4+ years in B2B product marketing, ideally in SaaS sold to enterprise buyers. (Senior level: 6+, with launches you led rather than supported.)
- You write well. Clearly, specifically, in the customer’s words. You’ve turned a complicated product into a sentence a seller can repeat without a cheat sheet.
- You’ve launched things that worked — and you can tell us what the result was, not just what the plan was.
- You get cross-functional teams moving without owning them. PMs, AEs, CSMs, designers, campaign managers. Influence over authority.
- You finish. Details, deadlines, and follow-through. This function is small and there’s no one behind you catching things.
- You’re a self-starter with a competitive streak. You’d rather bring a recommendation than ask what to do next.
- You’re comfortable with ambiguity, because the category we’re in is still being defined and some of the answers don’t exist yet.
Bonus points for:
- Experience with enterprise marketing automation — Marketo, Eloqua, Salesforce Marketing Cloud, Braze, Pardot — or having been a marketing ops or campaign practitioner yourself
- Customer marketing, lifecycle, or expansion-focused product marketing experience
- Multi-product or platform portfolios, especially where new channels brought new personas
- Marketing AI-native capabilities to buyers who are rightly skeptical of AI claims
What this role is not
Being straight with you saves us both time.
- This isn’t a demand gen role. You’ll partner closely with campaigns, but you’re not running paid media.
- This isn’t a content mill. We need strategy and judgment, not volume.
- There’s no team under you today. Lead through influence now; build later as we grow.
- If you want tightly defined scope and a clear playbook handed to you, this will frustrate you. If you want to write the playbook, keep reading.
Base Salary: The anticipated base salary range for this position is $120,000 to $160,000. Final compensation will be determined based on factors including relevant experience, skills, qualifications, and internal equity. This range reflects base salary only and does not include other forms of compensation that may be available as part of the total rewards package.
What We Offer
At Knak we have four foundational pillars. Culture, customers, product and growth. Culture is our number one pillar because we know that is at the core of building a strong company that can build amazing products and delight our customers. We do this with a laser focus on hiring the right people who are smart, positive and who want more than the typical nine-to-five offers.
We offer an extremely rewarding, second to none work environment as acknowledged by Ottawa’s Best Places to Work 2025! We show our investment in our people through our competitive salaries, equity in the company, great benefits, paid vacation, Life leave days (because life happens), team lunches and off-sites, and most importantly our commitment to YOUR career growth.
If this sounds like something you’re looking for, then we’d love to hear from you!
If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. Knak believes in creating an inclusive, barrier-free working environment. If you require ANY accommodation to the interview process please contact [email protected].
At Knak, our recruitment process includes AI screening for keywords and minimum qualifications as well as v__ideo interviews which are transcribed with AI. Humans are still at the core of our decision making! Please note that this job post is for an existing vacancy.
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