Consumer Services Marketing Account Director

📋 Description

• Own a portfolio of 4–6 consumer services accounts (home services, education, financial services
• Coordinate paid search, paid social, SEO, local, and creative teams around a single account
• Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience
• Work with client sales or operations teams to define what makes a good lead and embed that into
• Own senior client relationships; QBRs should discuss cost per acquisition, not cost per click.
• Ensure daily use of Iris and nova, Pulse, and Power Circuit compliance across managed ads.

🎯 Requirements

• 6+ years in lead gen or consumer services marketing, agency or in-house.
• Understanding of lead funnel economics: CPL, lead-to-opportunity rate, CPA, LTV by lead source.
• Experience with clients who have a sales team and aligning marketing to what can be closed.
• Comfort with paid search-heavy media mixes and local campaign structures.
• Familiar with local SEO, GMB, and review strategy for home services and similar categories.
• Track record of retaining and growing accounts; ability to shift focus from lead volume to lead

🎁 Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision with up to 100% employer contribution
• 401(k) plan with 4% employer matching
• Unlimited Time Off from day one
• Volunteer Time Off (VTO) up to 4 hours per quarter
• Fully flex work environment: remote, in-office, or hybrid