Senior Paid Media Buyer

📋 Description

• Own paid media strategy, execution, management, and optimization with a focus on Google Ads
• Support LinkedIn, Microsoft/Bing, and other paid channels in partnership with marketing
• Launch, optimize, and scale campaigns to meet demand gen and pipeline goals
• Test audiences, messaging, targeting, and structures to improve performance
• Manage six- to seven-figure budgets and reallocate spend based on data
• Collaborate with Marketing Ops/RevOps to improve attribution and measurement

🎯 Requirements

• 5+ years in paid media or performance marketing
• Hands-on Google Ads campaign management
• Experience with LinkedIn Ads in B2B demand gen
• Proven ability to manage large budgets (six figures+)
• Experience in B2B/B2B SaaS demand generation and connecting to MQLs/SQLs
• Strong analytics, attribution, and CRO knowledge; ability to translate data into recommendations