Consumer Services Marketing Account Director

📋 Description

• Lead a portfolio of 4–6 consumer services accounts
• Drive growth through lead quality, funnel optimization, and market dynamics
• Collaborate with client sales/ops to define what constitutes a good lead
• Coordinate paid search, paid social, SEO, local, and creative teams
• Use Iris, Nova, Pulse, and Power Circuit to monitor client performance
• Maintain senior client relationships and drive strategy reviews

🎯 Requirements

• 6+ years in lead gen or consumer services marketing
• Understanding of CPL, lead-to-opportunity rate, CAC, and LTV by source
• Experience aligning marketing with sales expectations
• Familiar with local SEO, GMB, and review strategies
• Ability to shift focus from lead volume to lead quality
• Proficient in using data to diagnose growth constraints

🎁 Benefits

• Base salary in USD + commission opportunities
• Unlimited time off from day one
• Fully flexible work environment: remote, in-office, or hybrid
• Healthcare stipend to support costs
• Holiday and mental health days; growth opportunities
• DEI initiatives and leadership development