Consumer Services Marketing Account Director

📋 Description

• Own a portfolio of 4–6 consumer services accounts across home services, education, financial
• Diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and
• Coordinate paid search, paid social, SEO, local, and creative teams around a single account
• Work with client sales/ops to define what makes a good lead and feed that into targeting and
• Maintain senior client relationships; QBRs focus on cost per acquisition and lead quality, not just
• Utilize Power Digital’s Nova ecosystem and Iris Pulse to monitor client performance and compliance.

Role Requirements:

• 6+ years in lead gen or consumer services marketing, agency or in-house.
• Understand lead funnel economics: CPL, lead-to-opportunity rate, CAC, LTV by source.
• Experience aligning marketing to a sales-enabled organization.
• Comfort with paid search-heavy media mixes and local campaign structures.
• Familiar with local SEO, GMB, and review strategy for home services and similar categories.
• Track record of retaining and growing accounts and shifting focus from volume to quality.

Benefits & Perks:

• Base salary paid in USD + commission opportunities
• Unlimited Time Off from day one
• Fully flex work: remote, in-office, or hybrid
• Healthcare stipend: $50/month
• National Holidays + 2 Mental Health Recharge Days/year
• Growth and leadership opportunities in a growing firm