Consumer Services Marketing Account Director

📋 Description

• Own a portfolio of 4–6 consumer services accounts across home services, education, financial
• Optimize lead quality, funnel conversion, and market dynamics with a focus on CPL and cost per
• Collaborate with client sales/ops to align marketing with what sales can close.
• Manage senior client relationships; drive QBRs focused on CAC rather than CPC.
• Coordinate paid search, paid social, SEO, local, and creative teams around one account strategy.
• Advise on geographic expansion and local market prioritization.

🎯 Requirements

• 6+ years in lead gen or consumer services marketing, agency or in-house.
• Understand CPL, conversion rates, CAC, and LTV by lead source.
• Experience aligning marketing with a sales team’s capabilities.
• Comfort with paid search-heavy media mixes and local campaigns.
• Familiar with local SEO, GMB, and review strategies for home services.
• Experience balancing lead volume and lead quality and shifting focus accordingly.

🎁 Benefits

• Base salary paid in USD + commission opportunities.
• Unlimited Time Off from day one.
• Fully flex work environment: remote, in-office, or hybrid.
• Healthcare stipend: $50/month.
• National holidays + 2 Mental Health Recharge Days/year.
• Growth opportunities and leadership within a growing firm.