Retention Marketing Specialist

📋 Description

• Build, test, and deploy campaigns across email and SMS.
• Partner with the Retention Marketing Manager to test segmentation strategies and improve
• Build out and optimize lifecycle flows: welcome, abandon, post-purchase, replenishment, winback
• Support list hygiene, deliverability, and compliance across email and SMS channels.
• Move between execution and analysis, adapting as priorities shift.
• Stay current on lifecycle marketing trends and bring fresh ideas to the team.

🎯 Requirements

• 2-3 years of experience in email/SMS or lifecycle marketing, ideally in online retail/e-commerce
• Hands-on experience with ESP platforms like Klaviyo, Attentive, Emarsys, or similar
• Strong knowledge of HTML and similar to build emails
• Test-and-learn mentality and curiosity about what drives customer behavior
• QA-first approach to campaign execution with strong attention to detail
• Comfort working with data to inform segmentation and testing decisions

🎁 Benefits

• Hybrid work schedule with in-office presence required (LA Creative Studio), at least three days per
• Location: Los Angeles, California