GTM Strategy & Operations Lead, Reseller & Ecosystem Programs (APAC)

📋 Description

• Design and build the ChatGPT Ads reseller program, including partner segmentation, eligibility
• Define the role of resellers and ecosystem partners across customer acquisition, activation, spend
• Develop partner coverage and engagement models across advertisers, agencies, resellers, outsourced
• Partner with Sales, Partnerships, Legal, Finance, Policy, Product, Marketing, Customer Success
• Design ecosystem acceleration programs that drive advertiser adoption, partner-sourced growth
• Build partner enablement, certification, launch readiness, and operating review mechanisms.

🎯 Requirements

• 10+ years of experience in partner strategy, channel programs, reseller programs, sales strategy
• Meaningful experience in digital advertising, media, adtech, agency, marketplace, or platform
• Built or scaled reseller, channel, agency, partner, or ecosystem programs from early design through
• Understand ads GTM complexity, including advertiser needs, agency dynamics, partner incentives
• Design commercial programs balancing revenue growth, partner productivity, customer experience
• Strong at program design: goals, partner criteria, economics, enablement, governance, reporting

🎁 Benefits

• OpenAI opportunity to shape reseller and ecosystem programs in a high-impact ads business.
• Collaborative, cross-functional environment with exposure to multiple orgs and stakeholders.
• Impactful work with potential for scalable, revenue-generating initiatives.