Consumer Marketing Lead, Korea

📋 Description

• Own integrated consumer marketing for Korea across brand, product, digital, social, creators
• Set and execute Korea's consumer marketing strategy with measurable business outcomes.
• Lead full-funnel programs to grow weekly active users, product adoption, retention, brand
• Translate new product capabilities into locally resonant stories, use cases, launches, creator
• Lead local agencies, creators, platforms, and production partners for high-quality work across
• Collaborate with Product Marketing, Growth, Social, Comms, Partnerships, Global Affairs, Legal

🎯 Requirements

• 10+ years of marketing experience, building consumer brands and driving product growth in Korea.
• Deep understanding of Korean culture, consumer behavior, media, creators, platforms, and marketing
• Proven ability to build and execute integrated plans across brand, product, digital, social
• Strong strategic judgment with hands-on operating style in fast-paced environments.
• Strong local network of agencies, creators, platforms, and production partners to raise external
• Excellent communicator and collaborator, able to influence senior leaders and represent a clear

🎁 Benefits