Lead Customer Marketing Manager

📋 Description

• Define strategy for customer marketing across channels to accelerate expansion for our Cap Table
• Prioritize the customer experience within the campaign strategy
• Use campaign data to improve segmentation, audience targeting, and execution across journeys
• Lead quarterly and annual planning as a key team member
• Own upsell/cross-sell programs and integrated marketing approaches
• Collaborate across Sales, Product, Lifecycle, CSM, Marketing Ops to map campaigns to journeys

🎯 Requirements

• 8+ years of customer or growth marketing experience, preferably in B2B SaaS
• Cross-functional collaboration to drive measurable results
• Experience designing multi-channel GTM motions (in-product, email nurtures, events, paid social
• Ability to build and scale automated programs using triggers/workflows
• Data-driven, customer-obsessed with insights guiding priorities
• Thrives in fast-paced, ambiguous environments with action orientation

🎁 Benefits

• Market-competitive salary and equity for full-time roles
• Commissions plans where applicable
• Comprehensive benefits and dynamic career growth