Creative Strategist (Paid Social)

📋 Description

• Develop high-performing paid social concepts for Meta campaigns
• Write persuasive direct-response copy for short- and long-form formats
• Analyze ad performance, creative patterns, and audience behavior
• Translate insights into briefs for designers, editors, and UGC creators
• Test, iterate, and optimise assets for conversion and commercial outcomes
• Identify winning structures and create meaningful variations for testing

🎯 Requirements

• 2+ years in direct-response creative strategy for DTC e-commerce
• Strong hands-on understanding of Meta Ads in high-volume testing
• Proven experience directing designers, editors, and UGC creators
• Ability to analyse ad data and translate into creative recommendations
• Strong direct-response copywriting with conversion frameworks
• Deep understanding of DTC psychology and attention triggers

🎁 Benefits

• Fully remote with UK/GMT overlap flexibility
• Minimum four-hour daily overlap with UK hours
• Independent contractor with competitive rate based on experience
• Paid time off including UK bank holidays
• Creative freedom to test concepts and own performance
• Direct collaboration with founders and marketing team