Senior CRM Manager - Lifecycle & Retention

📋 Description

• Join our expanding Product Growth team as we scale lifecycle systems for retention, upsell and CLV.
• Design and build lifecycle CRM from the ground up across multiple markets in Africa.
• Own multi-channel journeys (SMS, WhatsApp, push, in-app) and automation.
• Collaborate with Product, Commercial, and Operations to turn behavior into growth opportunities.
• Design experiments, measure retention and repayment cohorts, scale what works.
• Lead retention economics and cross-market expansion across four African markets.

🎯 Requirements

• 6+ years building and scaling CRM or lifecycle marketing.
• Hands-on experience in CRM platforms (Braze, CleverTap, MoEngage, Customer.io, Iterable).
• Proven track record of driving LTV growth, retention, and upsell revenue.
• Experience designing journeys and migrating platforms (e.g., Mailchimp → Braze).
• Ability to run rigorous experiments with clear hypotheses and measurable success criteria.
• Strong business outcomes mindset and familiarity with gamification/loyalty mechanics.

🎁 Benefits

• Fully remote role with UTC -1 to UTC +3 time zones.
• Work with diverse teams across UK, Europe, and Africa.
• Professional development programmes and coaching partnerships.
• Family-friendly policies and flexible working arrangements.
• Well-being support and career growth opportunities.