Segment Marketing Communication Strategist

📋 Description

• Develop and support segment marketing communication strategies and workflows across campus and
• Manage campaigns via email, direct mail, SMS, and automated journeys in Salesforce Marketing Cloud.
• Evaluate strategies to improve the student experience and engagement.
• Partner with cross-functional teams to analyze performance and report results.
• Provide insights to field directors to support strategic discussions.
• Create communications for prospective students, including international requirements.

🎯 Requirements

• 3+ years in enrollment management or 2+ years managing email campaigns for enrollment goals.
• 2+ years CRM experience, preferably Salesforce.
• Bachelor’s degree or equivalent experience.
• Strong understanding of systems and cross-team dependencies.
• Experience with marketing communications tied to enrollment KPIs.
• Ability to translate admissions processes into clear communications.

🎁 Benefits

• Annual salary range: $58,455–$93,546 (target $64,593–$87,391).
• Remote work available from approved U.S. states with reliable internet.
• Medical, dental, vision coverage.
• Paid time off and holidays.
• Retirement benefits, tuition, parental leave, mental health resources.