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Job Description
The Marketing Manager works in collaboration with the Associate Consumer Marketing Director and brand team(s) to develop the launch planning, strategy, and go-to-market execution for potential RINVOQ dermatology indications. This individual is responsible for managing cross-functional teams in the development of advertising and promotion tactics and execution. This position requires the individual to foster positive working relationships to partner collaboratively with internal and external partners to execute plans.
Key Responsibilities Include:
- Lead development and manage execution of DTC tactics for RINVOQ Dermatology to drive brand awareness, disease awareness, acquisition, and conversion initiatives through a variety of channels which may include: video, web, CRM, social, and in-office, with a strong emphasis in digital communications.
- Drive and participate in business and marketing plans and process across Dermatology. Leverage core marketing capabilities in the creation and refinement of marketing plans.
- Understand and leverage trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis to the marketing plan.
- Utilize various research methods (e.g., market surveys, focus groups, consumer interviews) to provide effective brand positioning and key points of differentiation into the marketplace.
- Direct and manage projects including execution of marketing plans, initiatives and tasks. Deliver high-quality work product in a timely fashion that best utilizes investment. Ensure that regulatory and compliance guidelines are followed.
- Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
- Assist in the management of the scope, direction, and terms of the agency relationship and aid in oversight of all aspects of agency relations.
- Track and manage the Consumer Marketing Budget while collaborating with the team to utilize resources effectively and efficiently.
Talent will be hired at a level commensurate with experience.
- Bachelor's degree in Marketing or related field equivalent.
- 4-6+ years of relevant work experience in marketing
- Prior experience in pharmaceutical or CPG marketing
- Strong leadership, communication and interpersonal skills, and an exceptional ability to work cross functionally with internal and external agency partners to achieve marketing goals; ability to lead without authority
- Proficiency in core marketing capabilities such as creative development, value proposition, positioning, segmentation, investment optimization, etc.
- Excellent project management capabilities, good analytical and conceptual abilities, self-starter initiative and team orientation.
- Strong communication, presentation and inter-personal skills.
- Must have attention to detail, execution, and follow-through
- Knowledge of applicable regulations and standards affecting Pharmaceutical Products
Preferred:
- Experience in pharmaceutical marketing
- Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners
- DTC media (TV, Print, Web/Digital) experience
- CRM experience including Direct mail and e-mail
- Understanding of social media platforms and their application
- Ability to work with all levels in a highly matrixed organization
- Ability to influence senior management
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn,Facebook, Instagram, X and YouTube.
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