Field Marketing Manager
AdyenRemotely
partnershipsdigital marketingdemand generationpipeline generationeventsabmroi
Job Description
📋 Description
- Lead demand generation in Mexico across events, digital, and partnerships.
- Collaborate with LatAm and Global Marketing to scale acquisition and ROI.
- Own budgeting, forecasting, and ROI reporting for acquisition efforts.
- Partner with Sales on ABM and pipeline generation.
- Develop integrated acquisition plans from consideration to demand generation.
- Track pipeline goals and ensure positive ROI in the region.
🎯 Requirements
- 8+ years of proven marketing experience.
- Strong demand generation background across physical and digital activities.
- Analytical mindset with data-driven storytelling and optimization.
- Proven success delivering campaigns to build pipeline generation.
- Ability to manage relationships with stakeholders.
- Willingness to travel domestically and internationally.
🎁 Benefits
- Role based in Mexico City with in-person collaboration; office-first environment.
- Opportunity to work with LatAm and Global Marketing teams.
- Matrixed, collaborative culture and data-driven marketing approach.