Dir, Digital Revenue

📋 Description

• Lead strategy, performance, and execution of Allegiant's digital commerce to grow total revenue.
• Oversee CMS, website A/B/MV testing, personalization, CDP, GA, and related Martech tools.
• Translate customer insights into digital experiences that improve revenue and usability.
• Partner with Revenue, Pricing, Marketing, IT, and Product teams to boost conversion and revenue.
• Own testing/optimization framework and monitor funnel and booking path metrics.
• Build and manage vendor relationships and cross-functional teams.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Finance, Economics, or related field; 7+ years in
• Authorized to work in the US; pass a criminal background check.
• Strong experience leading ecommerce/digital merchandising and using Optimizely, Google Analytics
• Experience with CDPs, personalization tools, segmentation, and cross-functional delivery with
• Excellent communication, analytical, and problem-solving skills.

🎁 Benefits

• EEO/Diversity-friendly employer
• Office-based role in Las Vegas, NV
• Opportunity to shape Allegiant’s digital revenue strategy