Senior Product Manager, Advertising – Exchange Optimization

📋 Description

• Lead exchange optimization in Roku's ad platform
• Own strategy and execution for exchange outcomes, revenue, and efficiency in real-time bidding
• Collaborate with data science, engineering, and demand partners
• Define requirements and experimentation to balance yield, latency and user experience
• Develop algorithms for price floors, traffic shaping, and auction mechanics

🎯 Requirements

• 6+ years of product management in RTB/ad tech; 3+ years at a scaled exchange/SSP/DSP
• Deep understanding of real-time bidding, auction mechanics, bid/response protocols
• Strong knowledge of advertiser/agency dynamics in DSP/SSP ecosystems
• Experience deploying ML-driven optimization in RTB environments
• Proven cross-functional collaboration with engineering, data science, sales, partnerships
• Excellent communication and strategic-execution balance

🎁 Benefits

• Health, equity, life, disability, parental leave, wellness, PTO
• Hybrid work: office Mon-Thu, flexible remote on Fridays
• Global benefits with location-specific options