E-Commerce Marketing Manager (UK DTC Brand)

📋 Description

• Lead customer acquisition across Google Ads, Meta, TikTok, and Klaviyo.
• Own the full funnel from awareness to retention and LTV optimization.
• Drive CAC reduction and increase LTV/CLTV.
• Manage a distributed digital marketing team, coordinating with product, creative, content and
• Lead projects from planning through execution with clear timelines.
• Monitor KPIs like ROAS, CAC, CLTV and other growth metrics.

🎯 Requirements

• Extensive hands-on experience with DTC e-commerce brands; direct-to-consumer focus essential.
• Strong multi-channel knowledge: paid search, paid social, email marketing.
• Experience managing Google Ads, Meta Ads, TikTok, and Klaviyo.
• Understanding of ROAS, CAC, LTV/CLTV and profitability relationship.
• Proven ability to analyze marketing data and translate into actions.
• Experience leading remote marketing teams and projects end-to-end.

🎁 Benefits

• 100% remote with global flexibility.
• Monday–Friday schedule aligned with UK GMT hours (9:00–17:00).
• Independent contractor with autonomy and ownership.
• Opportunity to influence growth across channels and team.
• Collaboration with international remote marketing team.