Sr Marketing Analyst

📋 Description

• Lead the implementation of marketing campaigns that stimulate interest, conversion, and retention.
• Use a mix of digital and traditional channels to drive engagement and demand for NIQ products.
• Collaborate with regional sales and customer success to generate high-quality leads and ensure
• Build NIQ's brand with global teams; manage market-specific content and assets.
• Align with regional marketing, sales, product, and customer success for LATAM strategy.
• Measure and report on demand generation campaigns (MQLs, SQLs, conversion, ROI) for optimization.

🎯 Requirements

• Proven experience in demand generation or digital marketing; strong market understanding.
• Ability to adapt strategies to local market dynamics and align with company objectives.
• Autonomous initiative ownership; cross-functional collaboration.
• Strong analytical and problem-solving skills; adjust strategies using data and judgment.
• Own the quality of marketing deliverables and drive revenue impact.
• Excellent communication; able to explain concepts to cross-functional teams and external partners.

🎁 Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)