Regional Marketing Program Manager

📋 Description

• Lead B2B regional event marketing across Western Europe (customer events, partner roadshows
• Manage end-to-end event execution: platform setup, venue coordination, vendors, budgets, timelines.
• Develop detailed project plans with tasks, deadlines, and dependencies for all event activities.
• Coordinate with regional partners for co-marketing and joint events.
• Oversee communications with attendees and VIPs to deliver a high-quality brand experience.
• Work with regional sales to track, score, and hand over attendees for follow-up.

🎯 Requirements

• 3–5 years of experience in B2B marketing, with event/field/program management focus.
• Knowledge of B2B SaaS, mapping/geospatial/location intelligence is highly preferred.
• Experience with virtual events/webinars (Zoom/ON24) and in-person events.
• Strong copywriting for event pages, social, invitations, and campaigns.
• Hands-on email marketing, marketing automation, and performance optimization.
• Data-driven with metrics, lead tracking, and campaign optimization experience.

🎁 Benefits

• Remote-friendly environment in the Netherlands.
• Full-time role within a regional B2B marketing function.
• Ownership over Western European marketing programs and events.
• Exposure to B2B SaaS, mapping, geospatial tech, and location intelligence ecosystems.
• Opportunity to blend event strategy, content creation, email marketing, and partner engagement.
• Collaborative international team with flexibility across Western European markets.