Marketing Analytics Lead

📋 Description

• Own marketing tracking and measurement incl. GA4, GTM, data layers, advanced event tracking and
• Lead CRO measurement and experimentation; identify opportunities and analyse results to drive
• Build full-funnel marketing analytics connecting data across GA4, media, CRM, web/app and sales
• Deliver actionable insights using ad-hoc analysis and performance reporting to identify trends and
• Partner cross-functionally with Data, Marketing, Digital, Product, Engineering and Sales to deliver
• Shape the future measurement strategy toward modern frameworks like media mix modelling

🎯 Requirements

• 3–5 years’ experience in Marketing or Digital Analytics with strong hands-on GA4 and GTM.
• Strong understanding of full-funnel marketing, customer journeys, attribution and performance
• Technical and analytical capability with a passion for MarTech, tracking, experimentation and
• Exceptional stakeholder management, with ability to translate data into clear commercial insights.
• Strong cross-functional collaboration across Marketing, Product, Engineering and Data teams in
• Proactive and commercially minded, comfortable owning new initiatives and using data to improve

🎁 Benefits

• Hybrid work arrangement with a flexible office/remote balance.
• Comprehensive benefits package and opportunities to learn from industry experts.
• Parental leave and flexible leave programs to support work-life balance.
• Inclusive, diverse, and collaborative company culture with growth opportunities.