Vice President of TV & Direct Response Media

This is a remote position.

About Sell2Rent
Sell2Rent is a Miami-based residential real estate company pioneering the sale-leaseback: we help homeownerssell their home and stay in it as renters, unlocking their equity without moving. Our customers are equity-rich,cash-constrained homeowners at real financial inflection points — divorce, debt, retirement, or the need forbusiness capital. Most have never heard of a sale-leaseback, and many start skeptical. That makes marketing thegrowth engine of this company: education creates the category, trust converts it, and disciplined lead economicsmake it profitable.The OpportunityWe have product-market fit, transaction history, strategic capital partners, and a seven-figure media portfolioalready secured — national Spanish-language TV, local broadcast news, DRTV, CTV, and out-of-home. Your firstyear isn’t about fighting for budget; it’s about deploying real firepower brilliantly and proving the unit economicsthat justify scaling far beyond it.For the right candidate, success here means becoming a foundational leader of a growing team at the front ofan emerging asset class — residential sale-leaseback — with the chance to define how an entire category ismarketed on television in America. As the company scales, this role scales with it: the leader who deploys thisportfolio brilliantly and delivers the numbers will grow in title, scope, and compensation as Sell2Rent grows.Successful performance will be rewarded accordingly: the right leader will be considered for stock options in thecompany, because we want someone who builds enterprise value and owns a piece of what they build.The RoleYou own television end-to-end: strategy, buying, negotiation, creative direction, delivery verification,measurement, and the budget behind it — including our secured media portfolio of national Spanish-languageTV, local broadcast, DRTV, CTV, and adjacent offline media (DOOH, cinema).This role runs the TV side. Our existing digital marketing team — organic/SEO, Google Ads, and outbound calling

• continues to be led by our current VP of Marketing. The two of you operate one funnel under one acquisition-

cost discipline: television creates demand and generates leads at scale; digital captures, nurtures, and retargetsthem. You are peers with complementary mandates, and the handoff between your channels is where thiscompany wins.This is a hands-on operator role — not brand, not communications. The question that defines the job: “If we putanother $1 million on television, where will the next profitable transactions come from?” You must be able toanswer it with data, and be accountable for the answer.Two Non-Negotiable Requirements1. Mastery and control of television as a lead-generation medium. You have personally negotiated withnetworks and station groups (rates, dayparts, adjacency, make-goods), built and scaled DRTV and CTV campaignswith lead attribution to spot and daypart, verified delivery against post-logs yourself, and made weekly kill/scaledecisions on TV using cost-per-lead and cost-per-transaction. Overseeing an agency that did this does notqualify.2. Deep residential real estate experience acquiring home sellers. A substantial career chapter marketing tohomeowners who want or need to sell — with a real estate wholesaling operation, home-buying / “we buyhouses” company, iBuyer, sale-leaseback or home equity platform, or seller-side lead-gen business — ideallywith television as a primary channel. You natively know motivated-seller economics (cost per lead, appointment,contract, close), seller triggers, speed-to-lead discipline, and how to market to homeowners under pressurewithout ever being predatory.A candidate missing either pillar is not a candidate, regardless of title.Core Responsibilities

• Own the television budget and P&L: allocation across networks, stations, and dayparts, with CPL and cost-

per-closed-transaction targets for TV-driven leads

• Deploy the media portfolio — national Spanish-language TV (~20% of media, executed through the right

creative and intake resources), local broadcast news, DRTV, CTV, and adjacent offline media (DOOH,cinema) — through trigger-based campaigns (divorce, debt, retirement, business capital) in 3–5concentrated metros

• Negotiate directly with networks and station groups; verify delivery against post-logs; enforce make-goods

and remedies

• Direct TV creative: briefs, :30/:60/:120 direct-response spots, long-form formats, and testing rotations —

managing production partners to output

• Build TV response measurement and attribution from scratch, and integrate it into company-wide

acquisition reporting

• Partner with the VP of Marketing on retargeting, landing pages, and lead handoff so TV-driven demand is

captured digitally — and with sales on lead definitions and speed-to-lead
Requirements

• 8+ years in direct-response/performance marketing; 5+ years leading marketing or media teams where

revenue depended on consumer lead generation

• Both non-negotiable pillars above, with CPL/CAC numbers you can defend line by line

• $1M+ annual media budgets managed, television as the major component

• Built measurement infrastructure from scratch; managed production and agency ecosystems

• Preferred but not required: Spanish-language TV experience; long-form educational content; credit/barter

media structures; metro-concentration strategies; category-creation experienceWho This Role Is Not ForDigital-only performance marketers who have never controlled television; agency-side TV veterans without in-house P&L ownership; marketers without residential real estate seller-acquisition experience; brand orcommunications executives; big-company delegators who haven’t personally placed a buy or read a post-log inyears; anyone whose instinct is to report impressions when asked how marketing is doing.If, instead, you read “own cost per closed transaction across DRTV, local broadcast, and CTV for a categoryAmerica hasn’t heard of yet” and felt your pulse pick up — we should talk.
Benefits

CompensationCompetitive base salary, performance bonus tied directly to TV-driven CAC and transaction targets, and stockoption consideration for the right candidate — a package built for a leader who wants their upside tied toenterprise value in an emerging asset class, not capped at a salary.

Originally posted on Himalayas