Senior Marketing Data Analyst

📋 Description

• Senior Marketing Analyst focused on measurement and signal engineering for ad platforms
• Work with Marketing, Product, Data Engineering, and ad platform reps to improve campaign

🎯 Requirements

• 3+ years in marketing analytics, digital measurement, ad tech, or tracking
• Advanced SQL with window functions, CTEs; experience with large data warehouses
• Hands-on Google Tag Manager
• Visualization tools experience (Tableau, Looker or similar); Tableau as primary BI tool
• Experience partnering with performance marketing stakeholders and communicating to non-technical
• Understanding of browser-side and server-side tracking

🎁 Benefits

• Nice to have: mobile attribution and tracking skills (SKAdNetwork, MMPs)
• Incrementality testing experience (e.g., Meta Lift, Geo-experiments)
• Experience with Meta Conversions API or Google Data Manager API
• LTV modeling for subscriptions
• Experience with Airflow, dbt, or similar data tools