Senior Content Marketing Manager – Industrial (B2B)

📋 Description

• Lead production of content for industrial B2B audiences
• Build category-defining content: insights, reports, guides, webinars
• Manage freelance writers/agencies for quality content
• Collaborate with cross-functional marketing teams
• Partner with SMEs to produce credible, practitioner-grade content
• Own scalable content framework across multiple personas

🎯 Requirements

• 7+ years in B2B content marketing
• Exceptional writing/editing; can simplify technical topics for VPs
• Translate complex concepts (data pipelines, cloud, observability, security) into narratives
• Strong SEO fundamentals; drive organic growth
• Proven collaboration with product marketing, PMMs, engineers
• Familiar with modern data stack or cloud security landscape (e.g., data lakehouse)