Brand Marketing Manager

📋 Description

• Own campaign strategy and architecture for priority brand and partner moments, including
• Lead brief development for partner campaigns; align cross-functional teams (Partner Marketing
• Set GTM strategy and investments across brand and partner moments; manage resource timelines and
• Build a learning culture; create reusable frameworks and standards from campaign learnings.
• Own brand measurement and reporting with paid and analyst functions; maintain brand health tracker

🎯 Requirements

• You have 8-10 years in brand marketing or integrated marketing; experience managing full campaigns
• Strong creative mindset and ability to get great creative from a team; briefed and steered work
• Track record building brand awareness and equity using data and consumer insight; can evaluate
• Comfort navigating a matrixed organization; able to align cross-functional partners through
• Data-driven perspective with collaborative approach; open to new information changing your mind.
• Bonus: experience extending campaigns to global markets; fintech/financial services or

🎁 Benefits

• Health care coverage – affirm covers all premiums for you and dependents
• Flexible Spending Wallets – stipends for tech, food, lifestyle, and family needs
• Time off – vacation and holidays to rest and recharge
• ESPP – employee stock purchase plan with company discount