Growth Manager: Activation & Retention - UAE
OKXRemotely
crmsqlcampaign managementsalesforce marketing cloudbrazeiterableclevertaplifecycle
Job Description
📋 Description
- Own activation and retention lifecycle from registration to first deposit/trade, repeat activity
- Build segmented customer journeys across push, email, in-app, SMS, incentives, and product
- Develop onboarding, habit-building, churn-prevention, and win-back programmes for various segments.
- Manage end-to-end lifecycle campaigns calendar: business case, brief, audience, budget, QA, launch
- Coordinate CRM, product, content, creative, and promotions to meet UAE requirements and timelines.
- Partner with Product, Data, Marketing, Compliance, Risk, and Customer Service to remove lifecycle
🎯 Requirements
- 4 - 8 years of experience in lifecycle marketing, CRM, growth, customer engagement, or campaign
- Hands-on experience with CRM and journey tools such as Braze, CleverTap, Salesforce Marketing
- Strong understanding of segmentation, lifecycle automation, experimentation, campaign measurement
- Analytical fluency across funnels, cohorts, dashboards, and campaign ROI; SQL experience is an
- Strong commercial judgement, project management, and cross-functional leadership.
- Excellent English communication skills; comfortable in a fast-moving, regulated environment.
🎁 Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!