Digital Marketing Specialist

📋 Description

• Own digital marketing operations and vendor performance
• Provide strategic oversight of paid search with external partners
• Analyze ROAS and lead quality; build dashboards and reports
• Manage Google Business Profiles and local SEO initiatives
• Optimize microsite content and conversion efforts
• Collaborate cross-functionally to align marketing spend with revenue

🎯 Requirements

• 2–3 years hands-on digital marketing experience
• Strong knowledge of Google Ads, LSAs, Google Business Profiles, local SEO
• Analytical mindset; experience with ROAS analysis
• Vendor oversight and agency relationship management
• AI tools familiarity for transcription/call analytics
• Highly organized, proactive, independent where needed