Senior Manager, Brand

📋 Description

• Own the brand strategy and architecture for Mable and HomeMade, including positioning, brand
• Lead integrated brand communications and campaigns, driving awareness, consideration and growth
• Build and strengthen brand leadership, collaborating with PR, Product Marketing and Growth teams to
• Lead channel strategy and activation, overseeing ATL media, social, events and campaigns while
• Lead and develop the Brand team, guiding Social, Brand, Campaigns and Activations and coordinating
• Drive data-led brand growth, partnering with Data, Performance and Content teams to measure brand

🎯 Requirements

• 10+ years of experience in a marketing function, with brand management experience required.
• Experience managing multi-million dollar budgets across a group of brands.
• Strong brand strategy skills to articulate big-picture storytelling.
• Deep understanding of articulating a brand for multiple audiences/formats while staying consistent.
• Excellent leadership skills and ability to build and nurture a team.
• Proven track record of managing, measuring and optimising brand/advertising campaigns across TV

🎁 Benefits

• Hybrid workplace model with flexibility between office and remote work.
• Parental leave and generous leave policies.
• Reward and recognition programs.
• Professional development and opportunities to learn from industry experts.