Performance Marketing Specialist

📋 Description

• Own Facebook and Instagram campaigns from strategy through optimization and scaling.
• Manage budgets and optimize campaigns to maximize ROI and customer acquisition.
• Monitor KPIs like CTR, CPC, CPM, ROAS, and CPA; translate data into actions.
• Design and run structured A/B tests across creatives, messaging, audiences, and landing pages.
• Collaborate with content, copy, design, and other marketing specialists on campaigns.
• Stay updated on platform changes and apply best practices to strategy.

🎯 Requirements

• 4–8 years hands-on experience managing paid campaigns via Meta Ads Manager (Facebook/Instagram).
• Proven track record with large ad budgets delivering ROI at scale.
• Strong analytical, data-driven mindset; translate metrics into actions.
• Deep understanding of paid social strategy, targeting, testing, and measurement.
• Excellent communication and cross-functional collaboration skills.
• Proactive, experimental mindset with ongoing testing and learning.

🎁 Benefits

• 100% remote work opportunity from India.
• Competitive compensation aligned to experience and leadership readiness.
• Opportunity to work with specialists across paid advertising, SEO, content, copy, and design.
• Direct ownership of campaigns with measurable business impact.
• Fast-paced, collaborative environment that encourages experimentation and learning.