Director, Marketing

📋 Description

• Lead marketing plan development and promo programs across supply and demand
• Drive user/driver leads via campaigns, events, digital marketing, and PR
• Execute campaigns with testing, tracking, analysis, and reporting
• Manage marketing team structure and day-to-day activities
• Plan budgets and resources, including annual marketing budget and P&L

🎯 Requirements

• 10+ years experience at HQs of MNCs
• Strong marketing tech and tracking infrastructure knowledge
• Experience with integrated marketing campaigns
• Experience in marketing planning and budgeting
• Paid acquisition/online ads/CRM/retention experience a plus
• Familiar with CAC, CPO, CVR, CPL metrics