Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, and budget with P&L ownership.
• Build and optimize national Spanish-language TV, local broadcast, DRTV, CTV, and offline media.
• Lead trigger-based campaigns targeting homeowners facing financial/life events.
• Negotiate rates with networks and stations; manage adjacencies and remedies.
• Drive measurement: attribution linking media to leads and revenue.
• Establish weekly optimization to scale or cut media based on CAC/CPA.

🎯 Requirements

• 8+ years in direct-response or performance marketing, incl. 5+ years leading teams.
• Mastery of TV as a lead-gen channel: negotiate buys, run DRTV/CTV, verify post-logs.
• Proven experience managing $1M+ annual media budgets with TV a major component.
• Residential real estate lead acquisition experience (homeowners).
• Strong P&L ownership, analytical, and data-driven budget decisions.
• Ability to build attribution infrastructure connecting media to revenue.

🎁 Benefits

• Competitive base salary aligned with seniority.
• Performance bonus tied to TV-driven CAC and targets.
• Potential stock option participation.
• Fully remote work environment.
• Significant autonomy over a large TV and DR media portfolio.
• Opportunity to shape marketing strategy for an emerging category.