Director of Lifecycle Marketing

📋 Description

• Own end-to-end lifecycle strategy for prospective students
• Design and optimize always-on and triggered journeys
• Improve inquiry-to-application and enrollment conversions
• Develop nurture, re-engagement strategies for segments
• Build an experimentation roadmap for campaigns and handoffs
• Lead segmentation and personalization using various data

🎯 Requirements

• Bachelor’s degree preferred in marketing, business, analytics, or related field
• 7+ years in lifecycle, CRM, or related marketing
• 3+ years owning complex email/SMS automation
• Deep expertise in lifecycle automation, segmentation, triggers, QA
• Experience with enterprise CRM/automation platforms (e.g., Dynamics 365, Marketo, Click Dimensions)
• Strong analytics, funnel analysis, and measurement focus

🎁 Benefits

• Starting salary of $130,000 with annual bonus eligibility
• Medical, dental, vision insurance
• HSA and FSA options
• 401(k) with employer match
• Paid parental leave and volunteer time
• Generous PTO