Director of Paid Advertising

📋 Description

• Own and develop paid media strategy focused on Google Ads
• Align media plans with election timelines and audience needs
• Set budgets, channel mix, targets, and forecasts
• Mentor paid media volunteers and analysts
• Review bidding, targeting, creative approaches for performance
• Develop testing roadmap and translate insights into playbooks

🎯 Requirements

• 7+ years managing paid digital campaigns with strategy, performance, and budgets
• Deep Google Ads expertise including YouTube advertising
• Familiarity with Meta Ads Manager, TikTok Ads, Reddit Ads preferred
• GA4, UTMs, pixels, conversion tracking, attribution knowledge
• Experience establishing measurement strategies and guiding analytics
• Strong leadership, communication, and collaboration; data-informed decisions

🎁 Benefits

• 100% remote volunteer opportunity
• Impact voter education and civic participation initiatives
• Apply senior paid advertising expertise to meaningful campaigns
• Shape media strategy across Google Ads and other platforms
• Leadership and mentorship with cross-functional contributors
• Flexible commitment of 2+ hours per week