Field Marketing Manager, APAC
AnthropicRemotely
demand generationfield marketingpartner marketingenterprise marketingabmroi
Job Description
📋 Description
- Build and lead the APAC field marketing function, establishing scalable frameworks and processes
- Drive field marketing initiatives across enterprise while building scaled programs for startups
- Create and run field marketing programs including executive roundtables, customer events, industry
- Partner closely with APAC sales leadership to align programs to territory and account-specific
- Establish measurement frameworks including lead scoring, attribution models, and ROI reporting to
- Coordinate with APAC Solutions Marketing and Product Marketing for consistent messaging and
🎯 Requirements
- 14+ years B2B enterprise marketing with blended expertise in field marketing, ABM, and demand
- Deep understanding of enterprise sales cycles and buying processes; software company experience is
- Track record building and scaling field marketing and demand generation programs from the ground up
- Strong analytical skills and a data-driven approach to program optimization and attribution
- Excellent cross-functional collaboration, particularly with sales teams and executive stakeholders
- Existing right to work in Singapore is required for this role.
🎁 Benefits
- Competitive compensation and benefits
- Optional equity donation matching
- Generous vacation and parental leave
- Flexible working hours
- Lucky office space in Singapore